Match Strength First
Every good pairing starts with one rule: keep the cigar and the pour in the same weight class. A delicate whiskey disappears next to a powerful cigar, and a bold, high proof bourbon will flatten a mellow smoke. Match mild with mild and bold with bold, and neither side drowns the other.
Here is the part most people mix up: strength and body are not the same thing. Strength is the nicotine, the push a cigar gives you. Body is how full and dense the smoke feels in your mouth, the way whole milk feels heavier than skim. A cigar can be full bodied and still gentle on the nicotine, so tell us how you want to feel and we will point you to the right shelf.
If you are not sure where to begin, begin with bourbon. Whisky Advocate calls bourbon the universal donor of cigar pairings, because its barrel sweetness gets along with almost any cigar. From there, let your pours grow bolder as your cigars do.